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Hidden London Guide

The Seven Noses of Soho: Hidden Gem Guide

A playful street-level treasure hunt hidden across central London.

Hidden on walls around Soho and the West End are small plaster noses. Finding them has become one of London's quirkiest treasure hunts.

The story

In 1997, the artist Rick Buckley attached around 35 plaster casts of his own nose to buildings in central London, as a protest against the growing number of CCTV cameras. Most were removed over time, but a handful survive.

Legends grew up around them. One nose inside Admiralty Arch is said to be Napoleon's, placed there to mock him, and it is said that touching the "seven noses of Soho" brings great wealth. In reality, the noses are a modern artwork, but the stories are part of the fun.

What to look for

  • The nose inside Admiralty Arch.
  • Noses on walls in Soho's back streets.
  • Other quirky details, such as small sculptures and plaques.

Why it's worth seeking out

The noses are a fun way to explore Soho's back streets and to look at buildings more closely. Searching for them leads you past historic houses, small shops and hidden corners that many visitors miss. The story behind them, combining protest, art and legend, is a typically London mix.

Combine it with

Soho, Covent Garden, Trafalgar Square and the West End are all nearby.

Visiting tips

The noses are small and easy to miss. Several walking tours include them. Look up and around doorways.

Getting there

Leicester Square, Tottenham Court Road and Charing Cross stations are all close. With Mason & Green, we can drop you in the West End to start your search.

Frequently asked questions

Who made the noses of Soho?

The artist Rick Buckley, in 1997.

Is the Admiralty Arch nose really Napoleon's?

No. That is a legend, but it is a fun part of the story.

How many noses are left?

A handful survive. Walking tours can help you find them.

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About the author: Sunil Thakore founded Mason & Green, a TfL-licensed London private hire operator, in 2011. The company is now owned and run by his sons, Neal and Dev Thakore. Sunil writes practical guidance based on the company’s day-to-day experience with airport, cruise-port, station, family and chauffeur journeys. View author profile

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